YouTube video creation
Massive spending or homemade?
Nigahiga had a huge budget, right? Evidently, no. They built props out of everyday objects like paper plates, paper bags, markers, and brooms, and their movies quickly gained 1,000,000 followers after going viral.
The appeal of YouTube is that it gives “ordinary” individuals a platform to express themselves or record exhilarating “real time” occurrences on camera.
What causes a “homemade,” low-budget video to become enormously popular?
Content and connection are two things.
Nigahiga spoke fast and effectively (or, more precisely, rapidly and effectively enough for it to work; a skilled movie director would undoubtedly flay their storyline and production values to death).
They addressed their intended market, older children and teenagers, directly as well.
They shared the audience’s distaste for and fascination with many of the same subjects, showing similar levels of similarity.
They dipped on the day’s most well-liked trends, celebrities, and sensations. (“Titanic,” “Harry Potter,” “Emo chicks,” “Twilight” series)
They produced “signature” series that were reliable and memorable:
“How To Be” a ninja, a geek, an Emo girl, or a gangster
The television program “Movies in Minutes”
(My young relative often contacts me to exclaim, “Nigahiga’s done another “Movies in Minutes”, you’ve got to go see it now!”)
A “signature series” is…
It’s a case when the title immediately reveals the precise structure the film will follow and the subject matter or kind of subject it will cover… as well as how. An outlandish parody of a presently hugely popular movie, person, or trend is what you can expect to see when you get a notice about a new Nigahiga “Movies in Minutes” episode.
Although there were numerous technical flaws that movie industry experts and marketers might point out, these two bright youngsters also did many things “right,” therefore it is worthwhile to learn from them.
To sum it up:
1. Establish a “signature series” with a memorable name that all follow the same formula (so viewers know what to anticipate).
(Remember that people like stability and repeating patterns!)
2. Focus on your target audience and communicate just to them. Instead of wasting time debating whether or not your video should have been professionally made, consider whether or not your target audience would value such a production.
3. When possible, include a relevant trend into your messaging. You may use Google Alerts or Google News Alerts to stay on top of this. Keep an open mind and ears. What are people in your target demographic talking about on Twitter? A Facebook user? on message boards? blog posts?
What should you avoid doing while choosing a video quality?
It’s okay if your video has a “home-made,” “it’s happening right now” effect. If it’s relevant to your target audience, take a peep into your life. However, whatever of the technology you use—a top-of-the-line camcorder and microphones with professional floodlighting… or a basic, inexpensive digital camera—be sure your light source is sufficient for the task. Nothing detracts from or renders a video unwatchable more quickly than poor lighting.
The second major error is to have your videos run too long. Again, dial-up users may have difficulties downloading this, and impatient folks will be put off by your 45 minute 262mb. Play some time, then choose the next most comparable video.
Long movies are best downloaded from your download page and sold directly as video courses. Even though both YouTube and Google Video are now controlled by Google, if your videos must be very lengthy, you can have more success using Google Video. The majority of content on YouTube is short videos.
However, think about promoting your course on YouTube using a little extract from it!
And how long a video appears to be most effective? 5 minutes maximum.
Unless you have a compelling reason to pay thousands of dollars to hire a firm to create your movie for you, configure your equipment to:
A. What you already have on hand, such as cameras, microphones, tripods, floodlights, etc.
B. How skilled you are
C. Your present spending plan
If you don’t have the newest video equipment, don’t worry about it. You can see what a significant change there is in only an hour of perusing YouTube.
production standards. Because of this stark contrast, there is no defined norm; instead, you should do what works for your particular list.
Making Your Video Better
There is one more technique to make many films better even if you use your outdated digital camera and the basic, free version of Windows MovieMaker that comes with most PCs.
a decent soundtrack!
Both free and commercial websites provide music and sound effects that you may use in your films. Just be sure to double-check the licensing requirements, just as you would when visiting any paid membership or directory website. Steer clear of copyrighted content!
While editing, Windows MovieMaker makes it simple to drag and drop sound clips onto a second track. These sound clips may be edited, the level changed, effects like “fade in” (or out) applied, and they can be moved to start at any time in your video.
Of course, there are more capable applications for editing movies that you can purchase, but don’t worry if you can’t convert a video from your outdated camera into an MP4 file since YouTube will do it for you.
How not to utilize music in a song?
Just the other night, I hoped to find a lesson when I clicked on a YouTube link for a new product. Instead, I received a still image of that product along with 26 seconds of music. Naturally, I was a little miffed that I had spent my time viewing a clip that provided me with nothing, and I chose not to click on the embedded link, which was undoubtedly the only reason the “video” was ever on YouTube.
Everyone’s time would be wasted by such type of careless marketing.
Software for Making Movies
If you’re not a video guru, you’ll find the following software recommendations useful. Software not mentioned here is presumed to:
A. I do not advise beginning to intermediate level movie creators.
B. I’ve never heard of
C. Gets frequent complaints about being “too complex” from non-professionals (e.g., Adobe – with the exception of Adobe Elements)
The price of Corel Digital Studio 2010 is now $79–$99 (*free trial).
Sony Movie Studio 9 is presently available for $99; I’m giving the link to Mike Stewart’s internetvideoguy.com since the sign-up bonus includes 14 no-risk, high-quality sound clips and a free report on video tips. He also provides strong backing.) Similar to Adobe, but simpler and less expensive!
(*free trial) Movie Edit Pro, Movie Editor Pro Plus Editor For the time being, $49.99 and $89.99, respectively
Free Sound Clips, Mostly
PartnersInRhyme at FreeAudioClips Soundbible Stonewashed Soundsnap
Please note that it is your responsibility to exercise “due diligence” and confirm the legality and licensing requirements of every free sound clip you download.
Two words to close:
1. If you’re a technophobe, don’t mistake Sony Movie Studio 9 with Sony Vegas; the latter has more capabilities but is also harder to use.
2. The sound clips and music loops on the previously mentioned free websites are of varying quality. Join Mike Stewart’s TwoBuckThemes.com membership site if you want top-notch, expertly crafted, and unique sound clips. If you propose subjects in the TwoBuckThemes free membership forum, not only is it affordable, but you’ll amass a good library of professional, high-quality music tracks for all situations, and he is quite accommodating about generating bespoke tracks.
Of course, you’ll already have your own preferred professional software resources if you’re an experienced video creator and you’re just reading this book for the YouTube and marketing aspects.
Placing your website URL (the one you want related to that specific YouTube video) at the start and finish of every video you produce is one approach to make sure people know where to locate your sites and allow them to click-and-visit.
Another option is to include clickable links inside the movie itself.
The benefits and drawbacks of doing this using links are mixed.
Pro: If your URL is contained inside the video itself, viewers may still click on it or copy it if they embed it directly on their website.
Con: If your URL is in the video itself, Google cannot find it.
Naturally, the answer is to include both your URL and channel information in your video so that viewers can quickly locate you.
Your Link Being Incorporated into Other People’s Videos
Although it is done, I won’t comment on the morality or legality of adding your link to other people’s videos that you embed on your own website.
The truth is that I don’t know enough about the law, and your morals are your own. To accomplish this for free, go to LinkedTube. They’ll teach you how to insert a button with your link or URL “in” the video. (Creating, obtaining, and saving a piece of code are required.)
When exactly is this a terrific tactic to use every single time? when inserting a certain affiliate link inside a vendor’s video is authorized.
If this doesn’t suit your tastes in terms of appearance, you could like a “bubble” from BubblePly.
There are tools that enable you to “watermark” your movie with a weak but persistent display of your own website URL. Except if you wish to prevent others from “stealing” and putting your films on their own websites, which would completely defeat the point of viral videos, it is not seen as a suitable technique.