Sunday, March 3, 2024

Using YouTube for Marketing

Using YouTube for Marketing

Section 1: YouTube’s Reality

It seems like the stuff of marketer’s fantasies: start by creating a rapid, on-the-spot moment video in your kitchen and become the most popular subscriber a YouTube channel with more than 1,000,000 followers.

Your videos really become so well-liked that you get a movie contract!

If you’re mulling things over in your head and attempting to decide which of the top Don’t bother; marketers or celebrities have already done this. The culprits behind Ryan Higa and Sean were two high school students that performed this incredible achievement. Fujiyoshi, along with his friend Joshua Butler, is simply having a little fun.

several pals pitching in behind the scenes. They identified themselves as My 13- and 15-year-old enjoyed the comedy show “Nigahiga” Family members laughing hysterically and enthusiastically sharing links to Nigahiga videos with everyone using the Facebook network.

How did the guys get more than a million visitors? By producing genuine viral films that individuals, particularly teens, couldn’t wait to share they know everyone. To put it another way, Nigahiga was excessive and reckless. and generated laughter.

Using YouTube for Marketing
Using YouTube for Marketing

Does your marketing or promotional film have a chance of becoming “viral”? naturally promoted in a quickly growing pyramid of fervent links sending to the tune of more than a million subscribers?

The plain reality is that it’s unlikely. Unless you do one of the following three things:

A. You parody well-known actors, films, or books in an offensive manner while disregarding copyright concerns, YouTube’s own guidelines, and American defamation laws.

B. You demonstrate something truly amazing. “Norah the Piano Playing Cat” and the story of the man who “exploded” after consuming Mentos and Coca-Cola come to mind. Another example is the largest Lego “snowball” ever created, which attracted so much attention that the popular TV program Mythbusters spent an entire episode proving it was a hoax.

C. You shell out the equivalent of a modest Hollywood budget (six figures) to a very sophisticated video marketing firm to expertly advertise your video; forget about creating and producing it; that’s extra.
Folks, it is the truth. You won’t be able to compete with Nigahiga anytime soon unless you have more than just a propensity for cheesy humor, a frog that can sing Broadway songs, or a million bucks.

What can you do with a YouTube video then? Can you anticipate your YouTube marketing or specialized video being a true hit?
There are several methods to make your video go viral, but maybe not to the tune of 1,000,000 views. The scale won’t be accurate.

Unless you parody the current celebrity controversy without concern for copyrighted content or libel laws, your marketing efforts or brand recognition won’t be as extensive as Nigahiga, but it’s still more than conceivable.

(Explain what a “viral video” is. It’s an enticing one that “connects” with individuals right away and spreads spontaneously, organically, and ferociously to others with no other motivation than its own worth.)

And as for the activities or objectives you may do in relation to business, marketing, or your career utilizing YouTube videos, well, viral videos are simply the top of the iceberg.

Utilizing YouTube to Make Money

If sales or marketing are your areas of interest, you may characterize YouTube as a hybrid of social networking and an article directory.

It is subject to the same regulations as any other kind of marketing:

Perform research.

2. Focus on SEO (by utilizing appropriate tags, or keywords)

3. Ensure that your video’s title is compelling and truly starts with your keyword.

4. Focus on the appropriate specialty by putting it in the appropriate category.

5. Increase traffic by using various forms of promotion.

6. At the start and conclusion of your video, provide the URL of your website.

7. Add a call to action to your

As you can see, it isn’t a brand-new, miraculous strategy; rather, it is the application of sound internet marketing ideas to yet another medium. Like social networking, article submission, press releases, Minisites, blogs, and other marketing strategies, YouTube videos have the potential to be as good or bad, as profitable or fruitless, as you can make them. Like other marketing strategies, you may significantly improve your chances of obtaining new subscribers (and fans) and actually increasing your sales by knowing the fundamentals, as well as a few particular “insider” tips and secrets, as well as avoiding certain typical blunders.

You still cannot utilize another person’s copyrighted music, pictures, images, or video clips without their permission.

Before you do anything at all, like with any social network, review YouTube’s rules. These conditions may result in immediate suspension if violated.

Can You Use a YouTube Video Sales Page?

You can, indeed. Short films tend to “rush” the prospective consumer, unless they come through a landing page beforehand. However, most marketers believe that making a video sales page that is overtly a sales page doesn’t provide high conversions unless you already have a large list and fan following.

The most effective strategy is producing “How To” films that show a product being used really (and simply), along with a call to action or, more often, a straightforward link, generally more than once.

There is much wisdom in choosing the later course of action. You get a thankful prospective subscriber or client (and quickly brand yourself as the “savior” of that niche) when you demonstrate how to utilize something complicated simply and save them time, hassle, and money.

Using YouTube for Marketing
Using YouTube for Marketing

You may also make a video for marketing purposes. When unveiling a brand-new membership website, Liz Tomey accomplished this. Tomey mostly showed viewers her home, her favorite spots to unwind and go for walks, and spoke about herself throughout the video. She used this to introduce herself in a warm, conversational style and to demonstrate to viewers what they too could do with web marketing.

Of course, there are other ways to create a promotional film. The only true constraint is your creativity. (In this Special Report, we’ll cover self-promotion, branding, and product promotion in greater detail.)

The genuine question you should be asking is…

What Is the Best Use of YouTube?

If you’ve worked in marketing for any period of time, you’ll be aware that various distribution channels work well for certain messages and market segments. A press release, for instance, may sometimes be given more credence than an article, and vice versa. There are times when a blog will efficiently spread your message and drive traffic, and others when a minisite performs better.

Additionally, if your product is a collection of films on DVD, the logical approach to market it to niche members who like videos is via YouTube.

The time and effort required to encourage your subscribers to watch a video isn’t worth it, though, if your market consists only of dial-up clients and you’ve dubbed yourselves “Bare Bones Low Speed Marketing”.

Adapt your message to the audience. The easiest way to go is to start by asking yourself:

Where do my subscribers and prospective customers often congregate?

No matter their specialization, the majority of marketers “hang out” on YouTube for both professional and recreational purposes. Given this, it is sensible not to disregard this new means of promoting a company or product.

So when should you produce a video particularly rather than writing an article or email your list? To get the solution, let’s examine the most well-liked and profitable strategies that marketers employ YouTube for.

1. Improving your marketing – When you’re advertising a product or your services, a YouTube video is simply one additional avenue for visibility. Even if it’s not always the greatest approach, the more channels you use, the more individuals you’ll reach (even those who never bother with blogs or article directories and instead favor videos).

2. Online tutorials – YouTube videos are an excellent choice for anything that is better seen or shown in action rather than described.
For instance, many individuals will go directly to YouTube, enter the name of the product, and look for instructions there instead of reading up on the newest gizmo Traffic Finding tool. Your video should be titled “Product Name” + “Tutorial” (hint).

Similar to this, when individuals want to check what their favorite marketer is up to, they often Google the marketer’s name before going to a website or article about or by that marketer.

3. When you have something aesthetically stunning or distinctive to share – And when you do have something visually stunning or distinctive to share, first consider if it pertains to or will assist advertise you or your goods.

If you really had a frog who could sing Broadway songs, you may want to record a fantastic video of him channeling Liza Minelli. Additionally, you could be sure that YouTube would show your website’s URL prominently in both the video and the information it displays.

(The risk with this strategy is that although you can easily receive a million views from people wanting to see your singing frog, none of them might be even somewhat interested in checking out your “Adsense For the 21st Century” site.) Keep it relevant, and if the video is just too amazing to overlook, make it pertinent in some way!

What is the biggest marketing error made on YouTube?

This response may vary depending on who you ask, but you can choose from 3 obvious errors that undermine YouTube video advertising attempts more often than all the others put together:

1. Ignoring to add your call to action and URL with or in your video

2. Not using tags (keywords) and categories effectively

3. Producing “Talking Head” videos

One of the biggest issues for many individuals is point number 3. It has been stated (and correctly so) that individuals create “talking head” videos, which are static movies of them chatting to the camera while sitting in a chair, because they are at a loss for what to do.

Or they are completely devoid of any creative ability. (Both or either may be true!)

Using YouTube for Marketing

Using YouTube for Marketing
Using YouTube for Marketing

Making a “Talking Head” video is not always a losing strategy, though; if you do it on purpose, such as to appeal to a more analytical, left-brained market segment, such as those who believe fantasy novels are pointless and who only want information without any emotional attachment, it may actually be much more effective than annoying them with screen shots of exotic beaches that fade in and out as you speak.

The “Talking Head” method may be appropriate at other times as well: as an introduction to a sales page that is integrated in the sales page and is shorter than usual. Even

The dial-up users (of whom there are more than you would realize) are therefore likely to skip it if you adopt this strategy. If users are unable to exit the video, they could close your website rather than wait for it to load. This is particularly true if you don’t offer them a choice on whether to play or not play the video. Avoid embedding movies that start playing as soon as your sales page loads, if nothing else. The close rate from dial-up users or those in a rush will be immediate!

But applying any “rule” to YouTube has a clear connection to the creative process: Many people are unaware that Pablo Picasso, a famous Cubist painter, originally perfected representational, realistic drawing and painting before ever turning to abstract art. Having created some of the best drawings the world has ever seen, he gave up realism at the young age of 14 because he believed there was nothing new to say in that medium and technique. He sensed immediately that he did not “connect” since it no longer thrilled or moved him.

Given that he was the first artist to use Cubism, he undoubtedly attracted notice with it. Even better, he “pre-qualified” his clients and followers by developing a look that they would either be attracted to or detest.

In other words, before you choose to consciously breach a rule, you must fully grasp it (as well as the underlying ideas).
Finally, a “Talking Head” video?

Ensure that what you really say has a lot of useful information before you speak it.

Make it even more succinct than normal. Much shorter.

The Distinctive Benefits of YouTube

Making YouTube videos is likely simply another item on your list, you may be thinking. Is the effort truly worthwhile?

Let’s look at a few of You Tube’s unique advantages to help answer that.

1. It’s costless

2. You have the freedom to do what you choose (as cartoon character The Brain once memorably remarked to his sidekick Pinky, “within reason and the law”).

3. One hidden benefit you don’t have with many other marketing channels is the ability to optimize your video using keywords, particularly ones that attract highly-rated related videos.

4. There is a pool of more than 1 billion viewers from whom to choose 5. It may give a name a “face”—yours. It may enable you to establish a personal connection with your audience that is impossible via conventional routes.

The Most Negative Aspect

Similar to how they cannot read text presented in a picture, search engines are now unable to interpret data included in the actual video itself. But you can simply fix this with some kindergarten-level SEO, like ensuring sure those tags and a clickable URL are included on parts of your YouTube page that don’t contain videos.

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