Online Video Marketing Techniques
A step-by-step explanation (with screenshots) on how to precisely submit your new film to YouTube is one element of this report that cannot be included due to space constraints.
You don’t need it, for one thing. Once you sign up, YouTube will lead you through the whole process in a straightforward manner; before long, you’ll have your movie published.
However, there are a few details you should be aware of before you even reach the “upload” step…
Name of your channel
Simply said, your channel is the name of your YouTube “page” and account.
You must determine right immediately whether you want to refer to it as:
Your name, please
2. The name you’ve “branded”
3. Your brand of goods
a crucial phrase
You may have more than one account (each linked to a different email address), thus you may have one account with the keyphrase “sillyvideosecrets” or “newmarketingtricks” or anything similar as its name. You may have another one under your own name (or the fictitious identity you use to target a certain market). And yet another under your company’s trademarked product name: “WobblyWidgets” or “BigBananaBlowouts” or something.
Simply choose the one you believe would be most effective for your topic or list. Add your logo, a picture, or a unique backdrop if it strengthens your “brand.”
Categories – Online Video Marketing Techniques
The category you choose for your YouTube video is quite important.
However, British comedian John Cleese, of “Monty Python” fame, earned a fortune (and a whole new career) by creating humorous training movies that taught serious business ideas to huge organizations. Humor is a component of internet marketing that isn’t often seen.
Additionally, “Comedy” is likely the most popular YouTube genre. (Just consider all the “forwards” you get pleading with you to see the newest “Cat Juggling Chickens” video!)
In other words, if you have even the slightest talent for making important topics amusing, and if your sense of humor connects to your line of work, like John Cleese’s does, you may want to think about marketing yourself in this field.
The competition is fierce, which is obviously the other side of this specific coin.
To do highly in a big, generic category like “Comedy,” you’d need to have a video that is genuinely memorable and distinctive, and you’d also need to advertise it vigorously.
And yet, there are rumors that more than one well-known internet marketing guru has purposefully paid sums of money that are beyond the reach of the majority of people for popular videos that they did not produce in order to “hook” their list into watching the “cute dancing parrot” video (which, if you’re observant enough, you’ll notice has a link to their video marketing product at the end of it).
However, choose properly for your niche and objectives whatsoever category you determine your movie fits under. A less popular category will provide you a stronger starting position (with fewer competitors). Being the best in a highly competitive, popular sector might catapult you to superstardom.
Here is a summary of the most recent YouTube categories to aid in your planning:
Autos and vehicles, comedy, education, entertainment, film and animation, gaming, how-to and fashion, music, news and politics, people and blogs, pets and animals, science and technology, sports, travel, and events, as well as comedians, directors, musicians, non-profit organizations, partners, reporters, and sponsors.
Its YouTube Channel – Online Video Marketing Techniques
Most users choose the “Standard Account” when they sign up for a YouTube account.
(Many people aren’t even aware there are several kinds of accounts.) Consider upgrading your account to one of the specialist accounts if there is a particular sort of account designed with your niche subject or manner in mind. (There is one less competitor!)
Among the options are:
Expert Account for any area, Guru
For people whose principal source of income is video production, there is a Director Account.
Comedian Account – Specifically designed for comedians, however you don’t have to be one to choose this kind. Here, you are free to advertise your services as a comedian.
Musician’s Account: If you are primarily interested in sound and music, this is the account for you.
The Savory Supplements – Online Video Marketing Techniques
How to Make Videos
Eliminate the Filler. Keep in mind that your message will be more effectively received if you communicate it quickly and concisely. Cut to the chase. Don’t go off topic. Above all, avoid giving out too much personal information; instead, concentrate on your audience (just like you would with a blog post or sales letter).
Having said that, sometimes the “human” touches and little imperfections are what distinguish intriguing films from “put-you-to-sleep” ones.
It requires careful balance. However, keep in mind that you can always cut a movie down, even with Windows MovieMaker, if you just have one very lengthy clip.
(One method to achieve this is: Simply keep dragging the same clip into the bar at the bottom of your work screen, crop around the desired portion, and then drag the same clip (it will always be up in your “collections” area, regardless of how many times you drag a copy to the work area) next to the previously edited version to isolate/crop the new segment you want to add in. You may carry out this more than once.)
Some individuals find it beneficial to utilize a storyboard or script to outline the topics that need to be addressed in advance.
Others find that “winging it” works best.
Your own style will quickly manifest itself if you just start producing your films.
Let Your Title Speak for Itself – It bears reiterating that your title is one of the most crucial factors in improving your YouTube ranking.
Making sure your title comes before your keyphrase is a good strategy (the position matters). Thus, rather than “#1: No Promotion – Business Mistakes to Avoid,” you would title your movie “Business Mistakes to Avoid: #1 – No Promotion” if your keyword phrase was “business mistakes to avoid.”
If there truly isn’t a keyword phrase that is powerful enough to utilize in the title, go for fascinating and impactful instead. The best writing is brief and to the point.
If you have a “signature series,” always start your most recent video with the statement that describes your trademark series the most: Make sure the word “Marketing Blunders 101” appears at the beginning of your title, for instance: “Marketing Blunders 101 – Dissing Other Marketers” If you have produced a signature series named “Marketing Blunders 101,” do the same.
The power of a “P.S.” in a sales letter is probably something you are well aware of. In fact, many copywriters reserve their strongest selling arguments specifically to include in one or more “P.S.”
So, when looking into Nigahiga’s fame, I stumbled onto a little website run by one of their followers, a youngster who appended a “P.S.” to her very first video, “Pumpkin Gore”. This “P.S.” was nothing more than a “extra” 2-second clip of the “movie” that was abruptly shown after the credits.
Like Nigahiga, it was classic politically incorrect, passionate adolescent fodder, but “Pumpkin Gore” made me consider the commercial potential of this strategy: The P.S. “afterthought” that appeared after the credits was the part of the movie that stuck with me the most. What a perfect spot to add a second call to action, particularly if you can do it amusingly, I found myself thinking.
(And the other intriguing, if quite unrelated, aspect of this particular video? The adolescent used InternetAudioGuy.com’s free music samples, giving them credit!
This takes us to yet another crucial YouTube trend to watch out for: the influence of the “forbidden” component. Nothing is more ruthless than a teenager who can see through someone else’s poor conduct, hypocrisy, or mediocrity, which is why popular adolescent websites like Nigahiga and Neil Cicierega prefer to take on themes they can be sarcastic about, tear up, make fun of, or ridicule.
Teenagers are also more likely (or attracted) to break norms and restrictions by using inventive but dubious methods like making “mashups” by combining songs from different genres without respect for copyright.
I hastily add that I am not saying that “all teenagers are bad” or that I support the unauthorized use of anything, but what studying the most popular YouTube videos taught me was to start seeing real creative flair at work rather than the “structured”, plodding, left-brain, step-by-step procedures taught to us by most “how to make a video” tutorials.
You may connect to the excitement of shooting a film by searching for the spark that connects, the aspect you can’t see (among teens, frequently accentuated by the sheer naughtiness of what they’re doing): Without a doubt, a big part of what makes these viral films such huge successes in the first place is their unadulterated, natural emotion.
The takeaway is that young people produce films for enjoyment, often drawing inspiration from their own heroes or villains, like Ryan Higa and Sean Fujiyoshi. They seldom set out to instruct, encourage, or promote anything.
And the YouTube viral volcano is blown away by these films.
What “forbidden elements” in your films may you use to pique viewers’ interest? (Of course, not illegal aspects, but things that people secretly like to learn more about?)
Largest YouTube Errors – Online Video Marketing Techniques
The many hours I spent looking for films for this special report did make me painfully aware of the kinds of videos that make me want to fall asleep or push the “close” button, or more frequently, it just reaffirmed what I already knew. No matter how fantastic your tag (keyword phrase) is, there are several frequent blunders that will ruin interest in your video quicker than a pin can burst a balloon.
These 3 are the most typical ones.
1. Avoid producing commercials. Even if your film is entirely about your product, the main emphasis should be on how it can benefit the audience rather than all of its amazing qualities. Additionally, nobody searches YouTube for advertisements; thus, I would definitely place “blatant advertising” as the worst offense!
People want enjoyment, amusement, or instructive material. Period.
Why didn’t I focus on marketing videos rather than “fun” films for teenagers? In fact, I did.
However, the majority of the video creators I include in this Special Report as particular examples are the ones that have very high subscriber counts, reportedly doing so without spending a dollar.
If we simply focus on marketing films, we will only be able to use the tried-and-true methods; by researching unexpected components and creative/innovative strategies, we will be able to analyze and be inspired.
Using YouTube for Marketing
2. Make it brief. The suggested maximum time is five minutes, although you may want to keep it under four. There was a discernible difference between the comparative number of views attracted by films in the 1 – 3:46 minute range and the 3:47 – 5 minute range when I kept track of how many views the marketing videos I researched ran to. Specifically, the 1-3:46 period had roughly twice as many views.
If your instruction is lengthy, it’s much preferable to divide it into smaller sections.
Rather of having a single lengthy 10-minute movie that may take someone on dialup (or even on satellite, in certain cases), chunks (small films), point by point
Some popular locations) took an eternity to load.
3. Conflating “low tech casual” with “poor quality”. It’s one thing to have a video you shot with your digital camera that seems a touch shaky but thrills viewers with an intimate insight into your life or rapidly explains what they most urgently need to know right now: It’s quite another when you can’t see the text on the instructional screenshot because the camera is moving around so much and the screen is unclear, or when the barn is so dark that you can’t see the unique knot the horseman is tying.
In other words, “low tech” shouldn’t be equated with “poor quality”.
Hot Advice – Online Video Marketing Techniques
After pointing out the drawbacks, let’s conclude on a positive note with some advice for making better, more watchable films overall.
1. Let yourself down the most. You should actually spend a day, or an hour every day for a week, watching YouTube videos in order to do that. Make a list of the excellent, the terrible, the really awful, the too lengthy, the irritating, and the exquisite. Use your time to comment on relevant videos more than anything else, but submit at least one of your own initially. You may also provide ratings to videos, which is another effective strategy for influencing others and making friends, but you should avoid this stage if you really lack the ability to do so.
Apply the following standards to your own videos after you have a good understanding of what separates a successful video from a dud. Be brutal. (Your audience will appreciate you by returning to your page and sharing it on social media.)
2. Don’t be averse to “random” exploration. The extremely “off-the-wall” style of film is one of the most popular; a prime example of this type is the Giant Lego Snowball. Go for it if you can convey a point in an unconventional way, as by showcasing a marketing strategy in a lively Animé cartoon style. Give it a go! You’ll quickly discover what works and what doesn’t for your audience.
Start with something weird and utilize it as a short transition into a marketing point is another approach to fall into the “oddity” category.
(However, if you follow my Animé proposal too literally, you can find yourself with millions of adolescent Animé enthusiasts but no people who fit your true niche!)
3. Select “share” from the menu. You will have the option to email or add everyone on your list with a notice whenever you submit a new video if you choose. (And it’s a one-click feature, making it really simple to use!
Peruse the Terms
A word of warning: If you break any of YouTube’s rules, you risk having your account banned, so take the time to read them all. After all, it’s lot simpler to spend 67 seconds now learning what to avoid than it is to attempt to persuade YouTube to reinstate you (and reload all of your videos) over the course of months.
The Final Word – Online Video Marketing Techniques
I’d also want to introduce you to YouTube’s own internal free manual as a last resource. It provides helpful advice and will guide you through this new form of expression:
YouTube Guide – Pay close attention to the links on the left, since they lead to resources you may utilize.
Mastering YouTube videos involves much more than just uploading and watching videos. The most crucial fundamental advice to get you started is this.
Looking forward to seeing your YouTube video!
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